Human Services Hub at Dreamforce 2025: Where Innovation Meets Impact
Dreamforce 2025 is just three weeks away, and with it, the return of The Human Services Hub hosted by Provisio.
On Wednesday, October 15, just a short walk from the Dreamforce campus, we’ll bring together human services leaders, innovators, and changemakers for a full day of connection, workshops, and honest conversations about the future of service delivery.
📍 431 Tehama Street — San Francisco
📅 Wednesday, October 15, 2025
⏰ 8:30 AM – 5:30 PM PT
Why Attend the Human Services Hub?
Human services organizations are being asked to do more with less; to reduce barriers to care, coordinate across silos, and prepare for the promise of AI. The Human Services Hub is designed to meet this moment with content that puts people at the center of discussions about technology.
Whether you’re seeking to strengthen your data strategy, explore AI use cases, or hear directly from executive leaders in the sector, you’ll walk away with fresh insights and practical tools you can use right away.
Dreamforce 2025 Agenda: Interactive Workshops & Sessions
Data Strategy Roadmap for Maximized Mission Outcomes
10:30 am - 1:45 pm PT
Design Your Data Foundation: Human-Centered Strategies for Lasting Impact
2:30 pm - 3:15 pm PT
Practical AI Applications: Putting People at the Heart of Innovation
3:30 pm – 4:15 pm PT
The Human Services Leadership Forum
5:30 – 7:30 pm PT
Hear directly from leaders at LifeMoves, Victor, and Pacific Clinics as they share candid insights on innovation, leadership, and the role of technology in human services today.
Introduction: Grant Terrell — VP & GM North America - NGO Business, Salesforce
Panel 1: The Leadership Playbook for Human Innovation
Moderator: Travis Bloomfield — CEO, Provisio
Speakers:
Aubrey Merriman — CEO, LifeMoves
Leading the Bay Area’s largest provider of interim housing and services for people experiencing homelessness
Simona Cataldo — CEO, Victor
Leading provider of behavioral health and family services across California
Kathy McCarthy — CEO, Pacific Clinics
Largest community-based behavioral health organization in CA, strong innovation in children’s/family services
Panel 2: Technology & AI as Catalysts for Change
Moderator: Val Brown — Digital Transformation Advisor for Nonprofits, Salesforce
Speakers:
Jacqueline Harlow Torres — SVP, Emerging and Statewide Services, Pacific Clinics
Oversees new statewide initiatives and innovative services
Paul Simpson — CFO, Lifemoves
Financial leader navigating sustainability and funding for services in high-cost regions
Mindy Lanum — CAO, Victor
Responsible for operations, systems, and organizational infrastructure
Salesforce Health Scan
Already using Salesforce? Bring your org to the test with a quick, no-tech-required diagnostic. You’ll leave with a clear Salesforce health score, a visual report, and a one-on-one consult with a Provisio advisor.
Data & AI Navigator Assessment
Take a guided assessment to measure your organization’s data maturity and AI readiness. You’ll receive a customized report highlighting your strengths, uncovering hidden roadblocks, and identifying actionable steps to align your systems, staff, and strategy for the future of AI.
Don’t Miss Our Dreamforce Theater Session with Victor
We’re also honored to join our longtime client, Victor, on the Dreamforce stage:
Reimagining Holistic Services with Nonprofit Cloud
Moscone South, LL, Content Pavilion, Stage 4
Wednesday, October 15 | 11:00–11:20 AM PT
Together, we’ll share how Victor is moving from fragmented, reactive service delivery to a proactive, person-centered gateway to care. Attendees will learn how:
A Front Door solution democratizes and standardizes access to services
Automated eligibility and enrollment save valuable staff time
SDoH data can help predict and meet client needs more effectively
This session is first-come, first-seated. Be sure to arrive early with the Salesforce Events app and headphones for Live Session Audio.
Join Provisio at the Human Services Hub at Dreamforce 2025 in San Francisco on Oct. 15
The Human Services Hub is more than an event. It’s a place to recharge, reconnect, and reimagine how human services can adapt to meet the challenges of today and the opportunities of tomorrow.
👉 Reserve Your Spot at the Human Services Hub
We can’t wait to see you in just three weeks!
FAQs
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The Hub is free for all attendees. Register today!
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Yes, Dreamforce 2025 will be a hybrid event, allowing participants to attend virtually through Salesforce+. This platform provides live-streamed sessions and on-demand content, making it accessible to those who cannot attend in person.
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Attendees can look forward to a variety of sessions, including keynotes from Salesforce executives, hands-on training, product demos, and interactive workshops. Additionally, there will be networking opportunities, panel discussions, and social events like the popular Dreamfest concert.
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You can register for Dreamforce 2025 through the official Dreamforce website.
